HOME BY SIMON / Principal Office
Home is a condition.
Home is not limited to an address. It is the condition in which a principal and family can move through the world with privacy, continuity, and control.
Southern California / California Realty / Global Private OfficeOperating position
A principal office, not a conventional team.
HOME BY SIMON manages place rather than wealth. The practice moves between property strategy, campaign direction, spatial decisions, and the quiet operating detail that makes an environment work.
Realty is licensed representation. Private Office resolves the complexity around a property before, during, and after a transaction. The disciplines remain distinct. The standard does not.
01 / Founder and Principal Curator
Simon Court.
Simon directs the point where property, culture, discretion, and practical life meet.
His career spans the New Zealand Diplomatic Service and New Zealand Trade and Enterprise, luxury hospitality at Huka Lodge, and senior campaign strategy at Ogilvy and DDB. It is a background in international movement, high-stakes service, and the value of the unspoken.
At HOME BY SIMON, that experience informs property representation, private planning, and campaign direction. The objective is not attention for its own sake. It is a clear position, a controlled process, and an environment that functions for the people who will live within it.
Creative Director and Principal of Spatial Design
Long Tran.
Long shapes how a place is perceived, inhabited, and remembered.
His visual practice was formed at the Fashion Institute of Technology and BCBG, then developed through founding and selling Yanko Design, a platform that changed how a global design audience encountered contemporary objects and ideas.
At TVGla, Long directs visual strategy for brands and entertainment. At HOME BY SIMON, he translates that precision into spatial direction, materials, image-making, and campaign systems that let an environment feel considered without becoming predictable.
One accountable brief
Two disciplines. One operating standard.
Simon and Long bring different forms of judgment to the same brief: one resolves the strategic context, the other resolves what the world will see and how the place will be experienced.
That combination is why HOME BY SIMON builds campaigns for homes, not listings, and treats the transaction as the midpoint rather than the finish line.
Private correspondence
Begin with place.
Bring the property, the question, or the change in view. The first conversation establishes the right brief.
Start a conversation