The property leads
Architecture, provenance, market reality, and buyer psychology determine the response.
HOME BY SIMON / Principal Office / Campaign House
Campaign House
Seller-funded campaign direction for properties that require a more deliberate market position.
Creative Director
Long Tran
Every campaign has one senior creative eye from first spatial decision to final frame.
Long oversees every Campaign House engagement, including staging and spatial decisions, the visual brief, specialist selection, and the final creative output. Nothing average ships under his watch.
01Creative Director at TVGla02WNBA campaigns03The Hunger Games04Paramount Pictures05Multiple feature films06Founded and sold Yanko Designs07Two decades of visual storytelling
Operating philosophyNo house look.
No house look.
No fixed roster.
Each property receives a bespoke creative response. Photographer, filmmaker, PR strategist, stager, and production partners are selected for the character of that home, not pulled from a permanent template.
The team changes
Every specialist is chosen to strengthen this property, not repeat the last campaign.
The category can move
The work is successful when the market sees a different asset, not simply better marketing.
Selection is mutual
Campaign House selects homes to engage. This is qualify-for-us, not hire-us.
Framework / A guide, not a menu
Scope follows the assignment.
The framework indicates creative ambition, investment, and operating scope. It is not a fixed menu. Some homes need a provenance book. Some need a narrative film. Some need something that does not exist yet.
01
Creative Director oversight
Campaign House Direction
Senior creative direction from the first spatial decision through the final frame. Nothing average ships.
02
Campaign Book
Campaign House Engaged
Bespoke photography, film, identity, and PR assembled around the property. The market category changes here.
03
Provenance Book or equivalent
Full Transformation
Full identity, national PR, private events, and a defining narrative artifact. The work is built for a different buyer entirely.
Investment principleSeller-funded, property-specific, and additional to licensed brokerage presentation.
Photography standard
Emotion & precision need different eyes.
01 / Fashion / editorial
Yong W. Kim / Kelley Lane
Clients include FendiThe emotional experience, movement, color, and cultural charge of the property.
02 / Architectural / editorial
Ricky Lessor
Anything but traditionalMaterial truth, spatial sequence, geometry, and the precision required to understand the architecture.
Selected collaborator
Built around the assignment.
01 / 01
01
AI-powered cinematic production
Bizarre Bunny
“Where human stories meet machine.”
Directors and producers using AI to create commercials up to 85% faster while protecting human creative direction.
Trusted by leaders from NBC, Apple, and The CWVisit collaboratorCase study / What Campaign House looks like in practice
The Dreamer Estate.
Campaign record
Robert Stone
A singular architectural work with established cultural recognition, rebuilt as a complete Campaign House case study rather than a conventional property listing.
- Qualification
- Campaign House selected representation
- Photography
- Yong W. Kim + architectural lens
- Film
- Campaign House film direction
- Recognition
- Wallpaper* / Robb Report / Palm Springs Life
01Editorial recognitionWallpaper*
Top 25 houses of 2025 / lead image
02Editorial recognitionWallpaper*Robert Stone’s new desert house
03Editorial recognitionRobb ReportCoachella Valley residence feature
04Editorial recognitionPalm Springs LifeRobert Stone modernism narrative
05Cultural usePalm Springs Life
March 2026 Fashion Edition backdrop
06Cultural usePalm Desert Food & Wine Festival
Celebrity Chef Reception location
Selection begins with a conversation
Bring us the property conventional cannot explain.
When the property needs to arrive as a complete life, Campaign House and The Atelier can prepare the space, direct the campaign, and control the story as one disciplined brief.
Campaign House provides seller-funded creative production and campaign advisory in addition to licensed brokerage representation. It is not a real estate brokerage service.Principal Office / ContinueFour practices.