HOME BY SIMON / Principal Office / 03

Concepts

Wellness and lifestyle product sourcing for residential and commercial environments.

The market direction

Wellness has moved to the center of the asset.

Wellness is the fastest-growing trend in luxury real estate. Concepts translates that demand into specific products, materials, and placements that belong in the architecture rather than sitting apart from it.

PENT Scandinavian ash collection in an architectural wellness environment
Primary distribution partner

PENT Luxury Fitness

HOME BY SIMON holds a distribution agreement with PENT, a maker of handcrafted luxury fitness equipment. Natural materials, precise craftsmanship, polished metal, and Italian leather allow a training environment to read as considered interior architecture.

PENT equipment is designed for private residences, hotels, yachts, personal studios, and professional fitness environments.
  • Natural hardwood
  • Italian leather
  • Polished metal
  • Handcrafted finish
PENT / SCANDINAVIAN ASH COLLECTION / ARCHITECTURAL WELLNESS ENVIRONMENT
Who Concepts serves

Four environments. One standard.

01

Private residences

Personal wellness rooms, compact training environments, recovery spaces, and sculptural equipment selected for the way a family lives.

02

Hotels

Guest-facing fitness environments specified to match the property position, service standard, and interior language.

03

Private clubs

Member wellness and performance spaces where equipment, programming, and visual identity require one coherent point of view.

04

Developers

Amenity concepts and product packages that strengthen the residential or hospitality proposition before launch.

How Concepts works

Curated at the level of the property.

01

Read

Understand the architecture, operating model, user, and commercial objective.

02

Curate

Select products and makers that serve the environment, never compete with it.

03

Specify

Define materials, finishes, configurations, placement, delivery, and installation requirements.

04

Place

Coordinate the product into the finished setting and establish the stewardship plan around it.

The next environment

Build wellness into the environment.

HOME BY SIMON Principal Office provides private-client product curation, sourcing, specification, placement, and stewardship services, not real estate brokerage services.